Quick One From Me Today

If you or your team are sending outbound and not hearing back, the instinct is usually to fix the copy.

Wrong lever.

Most of the time, the problem is who you're reaching out to — not what you're saying.

That's what I'm covering next week in a live session with HubSpot for Startups: how to move from spray-and-pray to signal-based targeting, so you're only spending time on accounts that are actually showing signs they want to buy.

📅 Monday 17 March 10 AM CET / 1 PM GST / 2:30 PM IST / 5 PM SGT Online — free to attend

What We’ll Cover

• How to use buyer intent signals to find companies that are in-market right now

• A live Clay + HubSpot walkthrough: going from a bloated list to a prioritised, enriched shortlist ready for outreach

• How to build a system that auto-populates your CRM with the right accounts — not just any accounts

This is a hands-on session. Not a slide deck and theory. I'll be showing the actual workflow live.

→ Save your seat here

FREE ICP Scoring Snapshot

If you were at our last session with HubSpot back in August — nearly 300 registered and 85 showed up live — you'll know the format. Practical, fast, no fluff.

HubSpot for Startups members also get a complimentary ICP Scoring of up to 100 target accounts — we identify your top 20% most worth pursuing. More details after you register.

Preview below.

P.S. for those wondering: Cabot Insights blends autonomous AI agents with proven outbound playbooks—helping sales teams triple pipeline velocity, slash manual work and scale smarter, not headcount. Ready to 3× your pipeline without hiring more reps?

Let’s chat about your PEG plan.

– Stephen 

www.cabot-insights.com